Rita Ora for Material Girl Campaign Spring 2014

Rita Ora stars in the new campaign for Madonna's Material Girl collection. Entitled 'Material Girl Hits Miami' the campaign was shot in Miami, Florida, in places such as The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.

"I don't think there are any rules in the fashion world and Material Girl is a wonderful way to really express yourself," Rita says.

 “Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,” Lourdes said. Madonna added, “Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.”