Rita Ora for Rimmel London Spring 2014

Here's a first look at the new Rimmel London campaign featuring Rita Ora. The new colour collection includes 12 bright shades of 60 second nail polish and Lasting Finish Colour Rush Balm. 'It was so much fun working with Rimmel,' Rita says. 'I guess we're inspired by many of the same things – fashion, colour, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colours as much as I do.'