Fendi Opens Pop-Up Store in New York City

Fendi has opened a new pop-up store in Soho, New York City, at 122 Greene Street. The 630-square-foot pop-up will be open until December 31, 2014. The new Manhattan boutique is a blend of classic Fendi with a touch of “Soho’s industrial aesthetic” and will feature different themes each month until the store closes.

Pietro Beccari, Fendi chairman and chief executive officer said: “Soho is one of the most vibrant shopping destinations in the world for local and international customers. It is important for Fendi to secure its presence here, and we are fortunate to have the chance for the next six months. Specific temporary locations with captivating concepts give a fresh energy to the brand, capable of also attracting a younger clientele. This pop-up gives us the opportunity to reach new customers and welcome our clients in a unique environment highlighting an exclusive selection of our most iconic products.”