New Fragrance Alert: Lady Gaga Launching 'Eau de Gaga'

Lady Gaga has announced the launch of her second fragrance, Eau de Gaga, in partnership with Coty. Eau de Gaga is a unisex scent, to be released in September 2014. 

“It’s a unisex scent, inspired by the adventurous woman and the man who loves her,” Gaga posted on Twitter. “The base consists of sparkling water, lime, leather – the three things I use every day. A very clean expensive scent. I wanted it to be a timeless, elegant, luxurious bottle, something that would last forever.”

Eau de Gaga is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.

The fragrance will be available in 15ml, 30ml, 50ml and 75ml Eau de Parfum. The ad campaign was photographed by Steven Klein.